Product strategy, development and growth

Making sure a company's product or platform connects with customers is essential for growth. That’s why we designed the Product Traction service. Our team of experienced startup and scaleup professionals helps ventures overcome common obstacles, helping their product get to the next step wherever it is in its lifecycle.

*You do not need to be in our portfolio to access our services. We support companies across North America.

Get Growing
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We accelerate ventures with experienced, empathetic support.

Product Discovery

Research and prototyping to solidify and de-risk ideas before writing code. You'll work with team members in Product Management, Design, and Engineering to shape your product strategy and everything that goes with it.

Design & Build Products

Flexible and efficient product development to reach your business goals. You'll be supported by an expert team including one or more software developers who will help get your product or its next iteration in front of customers as quickly as possible.

Product Growth

Focused improvement of one or more key business metrics. Your supporting team will have a specialization in data and marketing to help you get traction and solve business problems. We may audit existing systems, implement new automation and analytics tools, and run experiments to see results in real time.

We believe founders need more than just money to help them scale. Our Funding Catalyst and Product Traction services fill the natural gaps companies encounter. We provide experienced mentorship and project-based support to help ventures accelerate through difficult stages of their business development.

The Product Traction service helps founders resolve blockers and accelerate product traction with operations, product strategy, sales and marketing, and product design and development expertise.

Because we’re entrepreneurs too, we understand founders' needs are often complex. Our experienced team of startup and scaleup professionals is here to help.

Projects completed successfully

Venture Testimonial

Hear from ventures who have worked with us in their own words, or see the full story here

Engaging with the Product Traction team allowed us to make sure, as we pursued the development and engaged in the more expensive pieces, that we were putting our money in the right places.

Sean Crump
CEO, Included By Design

Take your next step with confidence