How AWS Can Help Your Startup Succeed

Amazon Web Services - the developers on our Product Traction team take a closer look at AWS and how it can work well for startups. 

Starting a business is a daunting task, especially when it comes to the technical infrastructure. The costs of setting up and maintaining servers, databases, and storage can be overwhelming for startups. Amazon Web Services (AWS) is a cloud computing platform that can help your startup get off the ground with minimal costs and maximum efficiency. In this post, Rolands Jansons, a software developer on the Product Traction team at Thin Air Labs, outlines why he thinks AWS is a Top Tool for startups.

Benefits of AWS for Startups

One of the biggest advantages of AWS is its scalability. “Startups often face unpredictable demands, and AWS allows you to scale up or down depending on your usage,” explains Rolands. “This scalability means you only pay for what you use, making it a cost-effective solution for startups. Additionally, AWS provides a variety of tools and services that can help with data analytics, machine learning, and automation, allowing you to focus on building your business rather than managing your infrastructure.”

Using AWS in Practice

Let's say you're developing a mobile app that needs to store user data. Instead of setting up a traditional server to host the database, you can use Amazon's Relational Database Service (RDS) to manage the database in the cloud. “This not only saves on hardware costs, but also ensures that the database is highly available and scalable,” says Rolands. “Additionally, AWS provides tools like Lambda and API Gateway that allow you to quickly build and deploy APIs, making it easy for your app to communicate with the backend.”

While AWS does offer many benefits for startups, it's important to also consider the potential downsides. One of the biggest concerns with using AWS is the risk of vendor lock-in. “Once a startup has built its infrastructure on AWS, it can be difficult and costly to switch to a different platform,” warns Rolands. “Additionally, AWS pricing can be complex and difficult to understand, which can lead to unexpected costs if not managed properly.” Finally, startups need to ensure they have the necessary expertise to manage their AWS infrastructure, or else they risk running into technical problems and downtime.

“It's important for startups to carefully evaluate their options and make an informed decision based on their specific needs and goals.”---Rolands Jansons, Software Developer

Despite these potential downsides, many startups have found success with AWS and continue to use it as their cloud computing platform of choice. Rolands suggests, “It's important for startups to carefully evaluate their options and make an informed decision based on their specific needs and goals.”

AWS can be complex to set up and deploy, especially for those who are new to the platform. The abundance of services and tools can also make it challenging to navigate and understand which ones are best suited for specific use cases. Additionally, the documentation can be unclear or difficult to follow at times.

“One way to address these challenges is to work with AWS certified professionals who have experience in setting up and managing AWS infrastructure,” offers Rolands. “They can help ensure that the infrastructure is set up properly and efficiently, reducing the risk of technical problems and downtime.” AWS also offers a variety of training and certification programs, which can help individuals and organizations develop the skills needed to work with the platform effectively.

AWS Success Stories

AWS has helped numerous startups achieve success, including Airbnb and Slack. Airbnb used AWS to migrate its infrastructure to the cloud and reduce costs, while Slack used AWS to scale its chat platform to millions of users. These success stories demonstrate the power of AWS in helping startups grow and achieve their goals. At Thin Air Labs we have successfully used many of the services offered by AWS to help our clients #BuildWhatsNext!


AWS can be a game-changer for startups looking to build a scalable and cost-effective technical infrastructure. With its wide range of tools and services, startups can focus on building their business rather than managing their infrastructure. AWS has already proven its worth for many successful startups, and it could be the key to your startup's success as well.

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