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Non-dilutive funding can play an important role in helping companies secure early customers and partners.
A new technology may involve:
- Integration costs
- Implementation risk
- Unproven performance
- Internal resource requirements
A funded pilot can reduce these barriers by sharing part of the cost and risk.
That can create:
Lower pilot cost → Real-world validation → Reference customer → Stronger commercial evidence → Follow-on contracts
This is one of the ways funding can directly support commercialization.
