.png){kind=spacer}
A company may be assessed very differently depending on who is providing the capital.
Venture investors typically focus on:
- Team
- Market size
- Traction
- Scalability
- Business model
- Return potential
Grant funders typically focus on:
- Program fit
- Project need
- Feasibility
- Activities and milestones
- Measurable outcomes
- Budget
- Delivery capacity
Understanding the decision-maker helps companies present the right evidence at the right time.
