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Funders often want to understand what changes because a project was completed.
A useful way to structure this is:
Activities
What the company does.
Example: hire a researcher, conduct experiments, build software.
Outputs
What the project directly produces.
Example: prototype, validation report, software release.
Outcomes
What changes because the work was completed.
Example: improved accuracy, lower cost, reduced technical risk.
Impact
The broader result.
Example: job creation, export growth, better health outcomes or new IP.
This framework helps make project benefits much clearer and more measurable.
