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Funding is most useful when it helps a company reach a meaningful milestone, reduce a specific business risk, create evidence, and improve future fundability.
A strong capital strategy starts with questions like:
- What does the company need to accomplish next?
- What risk needs to be reduced?
- What evidence will that milestone create?
- How much capital is required?
- Which type of capital fits that stage?
The company roadmap should drive the funding strategy.
