Product Traction
Helping founders get to their next stage
Product traction is critical for early-stage ventures but challenging for many founders given they often lack previous start-up experience, a seasoned team or are transitioning into a new role or a new business model. Our Product Traction team of product, growth and software development experts helps founders overcome barriers to ignite traction and advance to their next stage.
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Unsure where to focus limited resources
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Cross-functional teams struggling to collaborate
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Lack of business and customer data to prove demand and inform decision making
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Sales enablement process not yet developed
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Limited capability to design products or build an MVP
Common obstacles
Three pathways to traction
The Product Traction team overcomes these obstacles through 3 pathways:
PATHWAY 01
Develop and Validate New Business Ideas
PATHWAY 02
Identify and Remove Blockers Holding Founders Back
PATHWAY 03
Help Founders Move Fast with Capability and Capacity
Ventures can access all or some of these pathways depending on their need.
“We break down your roadmap into manageable sprints focused on achieving key milestones and enabling growth while levelling up your team to build a lasting foundation for your business.”
MITCHELL GILLESPIE, CHIEF GROWTH OFFICER
What we do
Product Strategy: Gather a deep understanding of your customers to prioritize and scale the most important, revenue-generating customer outcomes.
Product Marketing & Growth: Conduct customer traction experiments and build communities to signal what your product growth model will look like in the future.
Data Insights: Acquire, organize, analyze, and apply critical quantitative and/or qualitative insights to make more informed decisions.
Design Thinking & UX/UI: Design, test and launch intuitive products that will engage and delight customers throughout their journey.
Software & MVP Development: Build first product iterations, optimize existing products, develop data and analytics, across web, mobile and all types of IoT product technology.
Product Traction services are offered individually or packaged together and provided on a fixed project fee, hourly rate or ongoing retainer basis.
Case Studies
Hear how the Production Traction team tackles interconnected barriers to traction.
"The Product Traction team has been consequential in the commercialization of HealthQb Technologies, Inc., a chronic pain management platform. With their dedicated support, we have reduced time to market and significantly improved the likelihood of market entry success."
CHRISTINE SOMERVILLE,
OPERATIONS LEADER, HEALTH QB
Read more about the Product Traction service and hear from Chief Growth Officer, Mitchell Gillespie in our blog.
Ready to Build What's Next?