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Product Strategy, Design, Analytics, Development.

Accelerating Product Traction

Product traction is critical for both early-stage and growth-stage venture success. Our team of experienced startup professionals lean in, prioritize the most impactful outcomes, then execute alongside your team with supplementary product strategy, growth and engineering horsepower. We help accelerate product traction so you can get to your next stage while creating a path to independence at the same time.

Three pathways to traction

The Product Traction team helps ventures accelerate traction through 3 pathways:

PATHWAY 01

Validating Your New Product Ideas, Building Lean Prototypes and MVPs

PATHWAY 02

Accelerating Your Product Development Roadmap with Additional Engineers

PATHWAY 03

Optimizing Your Acquisition, Activation and Retention Metrics

Ventures can access all or some of these pathways depending on their need.

“We break down your roadmap into manageable sprints focused on achieving key outcomes,  enabling growth while levelling up your team to build a lasting foundation for your business.” 

MITCHELL GILLESPIE, CHIEF GROWTH OFFICER

What we do

Product Strategy: Gather a deep understanding of your customers to prioritize and scale the most important, revenue-generating customer outcomes.

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Screen Shot 2021-06-15 at 11.44_edited.p

Product Marketing & Growth: Conduct customer traction experiments and build communities to signal what your product growth model will look like in the future. 

Data Insights: Acquire, organize, analyze, and apply critical quantitative and/or qualitative insights to make more informed decisions.

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Screen Shot 2021-06-15 at 11.45_edited.p

Design Thinking & UX/UI: Design, test and launch intuitive products that will engage and delight customers throughout their journey. 

Software & MVP Development: Build first product iterations, optimize existing products, develop data and analytics, across web, mobile and all types of IoT product technology.  

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Product Traction services are offered individually or packaged together and provided on a fixed project fee, hourly rate or ongoing retainer basis.

Case Studies

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Hear how the Production Traction team tackles interconnected barriers to traction.

CHRISTINE SOMERVILLE, 

OPERATIONS LEADER, HEALTH QB

Product Traction Team

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Oz Nazilli
Partner & CPO

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Rosemary Sanchez, Software Development Lead

Rosemary Sanchez
Software Dev. Lead

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Katie Underwood
Product Manager

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Charlotte Hamilton-Warr
Product & Growth

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William Lee
Software Developer

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Minkyo Kim
Software Developer

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Jesse Shewfelt
Software Developer

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Read more about the Product Traction service and hear from Chief Growth Officer, Mitchell Gillespie in our blog.

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Our Clients

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Ready to Build What's Next?

Contact our Team