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Product Strategy, Marketing, Development.

Accelerating Product Traction

Product traction is critical for both early-stage and growth-stage venture success. Our team of experienced start-up professionals lean in, prioritize the most impactful outcomes, then execute alongside your team with supplementary product strategy, growth and engineering horsepower. We help accelerate product traction so you can get to your next stage while creating a path to independence at the same time.

Three pathways to traction

The Product Traction team helps ventures accelerate traction through 3 pathways:

PATHWAY 01

Identifying And Resolving Blockers, Prioritizing What's Next

PATHWAY 02

 Validating New Product Ideas, Building Prototypes and MVPs

PATHWAY 03

 Accelerating Development with Additional Horsepower

Ventures can access all or some of these pathways depending on their need.

“We break down your roadmap into manageable sprints focused on achieving key outcomes,  enabling growth while levelling up your team to build a lasting foundation for your business.” 

MITCHELL GILLESPIE, CHIEF GROWTH OFFICER

What we do

Product Strategy: Gather a deep understanding of your customers to prioritize and scale the most important, revenue-generating customer outcomes.

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Screen Shot 2021-06-15 at 11.44_edited.p

Product Marketing & Growth: Conduct customer traction experiments and build communities to signal what your product growth model will look like in the future. 

Data Insights: Acquire, organize, analyze, and apply critical quantitative and/or qualitative insights to make more informed decisions.

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Screen Shot 2021-06-15 at 11.45_edited.p

Design Thinking & UX/UI: Design, test and launch intuitive products that will engage and delight customers throughout their journey. 

Software & MVP Development: Build first product iterations, optimize existing products, develop data and analytics, across web, mobile and all types of IoT product technology.  

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Product Traction services are offered individually or packaged together and provided on a fixed project fee, hourly rate or ongoing retainer basis.

Case Studies

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Hear how the Production Traction team tackles interconnected barriers to traction.

"The Product Traction team has been consequential in the commercialization of HealthQb Technologies, Inc., a chronic pain management platform. With their dedicated support, we have reduced time to market and significantly improved the likelihood of market entry success."

CHRISTINE SOMERVILLE, 

OPERATIONS LEADER, HEALTH QB

Read more about the Product Traction service and hear from Chief Growth Officer, Mitchell Gillespie in our blog.

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Ready to Build What's Next?