Accelerating Product Traction
Product traction is critical for both early-stage and growth-stage venture success. Our team of experienced start-up professionals lean in, prioritize the most impactful outcomes, then execute alongside your team with supplementary product strategy, growth and engineering horsepower. We help accelerate product traction so you can get to your next stage while creating a path to independence at the same time.
Three pathways to traction
The Product Traction team helps ventures accelerate traction through 3 pathways:
Identifying And Resolving Blockers, Prioritizing What's Next
Validating New Product Ideas, Building Prototypes and MVPs
Accelerating Development with Additional Horsepower
Ventures can access all or some of these pathways depending on their need.
“We break down your roadmap into manageable sprints focused on achieving key outcomes, enabling growth while levelling up your team to build a lasting foundation for your business.”
MITCHELL GILLESPIE, CHIEF GROWTH OFFICER
What we do
Product Strategy: Gather a deep understanding of your customers to prioritize and scale the most important, revenue-generating customer outcomes.
Product Marketing & Growth: Conduct customer traction experiments and build communities to signal what your product growth model will look like in the future.
Data Insights: Acquire, organize, analyze, and apply critical quantitative and/or qualitative insights to make more informed decisions.
Design Thinking & UX/UI: Design, test and launch intuitive products that will engage and delight customers throughout their journey.
Software & MVP Development: Build first product iterations, optimize existing products, develop data and analytics, across web, mobile and all types of IoT product technology.
Product Traction services are offered individually or packaged together and provided on a fixed project fee, hourly rate or ongoing retainer basis.
"The Product Traction team has been consequential in the commercialization of HealthQb Technologies, Inc., a chronic pain management platform. With their dedicated support, we have reduced time to market and significantly improved the likelihood of market entry success."
OPERATIONS LEADER, HEALTH QB