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Product Traction

Helping founders get to their next stage

Product traction is critical for early-stage ventures but challenging for many founders given they often lack previous start-up experience, a seasoned team or are transitioning into a new role or a new business model. Our Product Traction team of product, growth and software development experts helps founders overcome barriers to ignite traction and advance to their next stage.  

  • Unsure where to focus limited resources

  • Cross-functional teams struggling to collaborate

  • Lack of business and customer data to prove demand and inform decision making

  • Sales enablement process not yet developed 

  • Limited capability to design products or build an MVP

Common obstacles

Three pathways to traction

The Product Traction team overcomes these obstacles through 3 pathways:


Develop and Validate New Business Ideas


Identify and Remove Blockers Holding Founders Back 


Help Founders Move Fast with Capability and Capacity

Ventures can access all or some of these pathways depending on their need.

“We break down your roadmap into manageable sprints focused on achieving key milestones and enabling growth while levelling up your team to build a lasting foundation for your business.” 


What we do

Product Strategy: Gather a deep understanding of your customers to prioritize and scale the most important, revenue-generating customer outcomes.

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Screen Shot 2021-06-15 at 11.44_edited.p

Product Marketing & Growth: Conduct customer traction experiments and build communities to signal what your product growth model will look like in the future. 

Data Insights: Acquire, organize, analyze, and apply critical quantitative and/or qualitative insights to make more informed decisions.

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Screen Shot 2021-06-15 at 11.45_edited.p

Design Thinking & UX/UI: Design, test and launch intuitive products that will engage and delight customers throughout their journey. 

Software & MVP Development: Build first product iterations, optimize existing products, develop data and analytics, across web, mobile and all types of IoT product technology.  

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Product Traction services are offered individually or packaged together and provided on a fixed project fee, hourly rate or ongoing retainer basis.

Case Studies


Hear how the Production Traction team tackles interconnected barriers to traction.

"The Product Traction team has been consequential in the commercialization of HealthQb Technologies, Inc., a chronic pain management platform. With their dedicated support, we have reduced time to market and significantly improved the likelihood of market entry success."



Read more about the Product Traction service and hear from Chief Growth Officer, Mitchell Gillespie in our blog.

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Ready to Build What's Next?